Before reading, I'll give you a significant disclaimer. I have never been a non-profit, nor do I have much experience in it. All I can tell you is that I want to help you to be successful as best as I can by applying my technological know-how through Nifty Campaigns. Though we most likely come from separate worlds, I feel that we may at least three things in common.
Commonality #1: We are both here to market something near and dear to our hearts.
My background is in software engineering. I got my degree in Computer Engineering from Rutgers University in 2000. Back then, I knew I had a knack for software, but it never really interested me. What fascinated me was how a seemingly simple electrical contraption could do so much with just a bunch of resistors, capacitors, inductors, transistors, <name your favorite electronic device here>. That stuff is awesome! Well.... Come interview/graduation time, the hardware companies were not calling me back. It got me worried that I'll be working at Burger King that upcoming summer. Then one day, I got a call from a small, and local startup wanting a "software guy". So, I gladly accepted. Long story short, I loved my job, fell in love with software, and haven't looked back since. Fast-forward 14 years and here I am. Still loving technology. But now, I'm all grown up, and have a family of my own. I want to leave a legacy for my two-year-old daughter. I want to show her that her daddy did something awesome with a little bit of hard work. Nifty Campaigns was born! I don't know about you, but I would bet a dollar to a doughnut that you're trolling around the net looking for funding resources for small non-profits because you have very deep feelings about your cause.
Commonality #2: We are both interested in doing well for our communities.
I like my community. I live in the great state of Texas. Everyone around me is friendly and polite. We have great friends nearby, and great winter weather! I wanted to make sure to perpetuate my good fortune by donating a percentage of our income back into our communities. This was a goal I’ve set from the inception of Nifty. I've set forth three different methods for doing so. Namely, helping local churches, local schools and adoption and orphan programs. Click here to find out more!
Commonality #3: We don't do this for the paycheck
OK... so you got me.. I want to get a paycheck. I'm sure you do too. However, I want to make sure that the campaigns hosted on this site get the best bang for their buck and be wildly successful. That to me is a reward in itself. The paycheck can come second.
How Nifty Campaigns can help you:
So back to the topic you came for... As a small non-profit you SHOULD apply for grants. Grants = GOOD. May I suggest this link to get started: http://www.grantspace.org/classroom/Online-Classes/before-you-seek-a-grant-webinar
Social Media: If you're not on this bandwagon, get on it! It's a must in today's world and non-profits are joining in the masses. My suggestion to you is to get your hands dirty. Don't be afraid to learn new things. This goes out especially to those who are technology-averse or are a bit old-fashioned. I believe social media has been present long enough that some smart people have already dissected it into a science and they can get some very positive results with the appropriate posts in the appropriate times to the right audience. When you create a campaign with Nifty, your fundraising page will have social media integrated already. All you need to do is to give the "like", "share", "tweet", "g+" buttons a push and your campaign will be shared to your social media community.
Corporate Sponsorships: Write some target corporate sponsors about your cause. Get those employees to be aware of your nonprofit. The more eyes and ears on your cause, the better it will be for you on all fronts. Ensure that you spend the adequate amount of time educating the corporation about your non-profit so they are comfortable with you, and what you stand for. Hit home! Straight to the heart! Help them to see how great they are being by helping you.
Cause Marketing: Take the time to learn about cause marketing techniques. Don't be afraid to try new things. Be ready to fail! After all, you'll only know if you succeed if you know what it's like to fail. Remember through that even if failing is a good thing. Make sure you "fail fast". Be bold and make quick corrections, you may just be one small change from success.
Charity Contests: If you employ Nifty's #tap2fund t-shirts that have NFC embedded in them, along with our analytics engine that will be available soon. You could hold some pretty cool contests with the shirts such as individual and team fundraising whereby the best team will be given some kind of reward.
Volunteer Visibility: If you've got some troops that rally around your campaign. Show some love. Make sure you take real good care of them. A very simple way to show your appreciation is to show it on your website. PDA... Public Display of Appreciation.
I hope you got something good out of this post. Please sign up for our mailing list as we're continuously innovating so that you can bring your campaign to others in ways that's never been done before. By signing up, we'll be able to share with you our latest innovations.