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Posted by on in Tips & Insights

It's been 2 and a half days.  I started listening to Gary Vaynerchuk's audiobook "Crush It".  I really want to effectively use my social media channels, and so far though the book is a little outdated, I really love the other knowledge he passes on in this book.

I wanted to write this blog post simply because I'm using TweetDeck and I didn't want to lose some of the hashtags that I've queried regarding non-profits. (Though, this list is not just NP related)  

Here they are: #startinggood, #socentchat, #leanimpact, #fundchat, #npmc, #npcons, #nptalk

If you're a non-profit, I'd love for you to leave me a comment or email me to say hello.  I want to learn more about the non-profit world and will accept any wisdom from you!



Posted by on in Non-Profit News
Remember way back in 2014 when everyone seemed to be dumping buckets of ice water on their heads and challenged others to do the same all to raise money for ALS?
Today, we received news that it was totally worth it!
ALS, also known as Lou Gehrig's disease stands for Amyotrophic Lateral Sclerosis.  It is a specific type of disorder that involves the death of neurons that control voluntary muscles.  Though the initial symptoms of ALS  are subtle and are commonly overlooked,  the progression of its symptoms ever increase to the point where the affected are unable to walk or make use of their hands and arms.  Eventually, they lose control of the ability to swallow food and end up on a ventilator.  Most people will with ALS die of respiratory failure.
To this day, no cure for ALS is known.  Medical management along with physical therapy are used to relieve symptoms and extend life expectancy.  
17 million people did the Ice Bucket Challenge, of those 2.5 million actually donated to ALS for a total amount of $115 million dollars.  Of that $115M total, 77M was allocated to research, $23M was allocated to Patient and Community Services, $10M went to public and professional education, $3M went to fundraising and $2M to processing fees.
Today, it was announced a discovery of a gene.  With the donated money, the ALS foundation was able to invest in Project MinE, a UMass Medical School project that produced the discovery.  The discovered gene, called NEK1 provides another target for therapy development.  This discovery opens up another avenue by which scientists can use to get closer to a treatment for ALS.


Onwards and upwards until the next ALS Ice Bucket Challenge!

Posted by on in Case Studies
One of my favorite things about working for a large company is that I get the privilege to help Special Olympics Texas by participating in The City of Richardson Corporate Challenge (CC for short).  
CC is a series of roughly 20 Olympic-style events in which companies throughout the City of Richardson compete with each other for medals and for points.  Some of my favorite events to participate in are Billiards, Darts, Bowling, and Softball.  The event starts the last part of August, and runs till the middle of October, so it does take up a good portion of the "work year".  This is my favorite time of year at work for the sheer joy of being competitive with my friends and with our rivals cross-town.  The winning team/company gets bragging rights for the year, a greater sense of camaraderie among co-workers and develop friendships around the community.
My biggest commitment to corporate challenge each year is being the captain of the Billiards Team.  For this event,  I have to select 3 men, and 3 women to make up three teams: Men's Doubles, Women's Doubles, Mixed Doubles.  I typically get more than my fair share of guys who want to compete for the 3 coveted spots.  Meanwhile, I usually have, just enough ladies interested in the sport.  
As captain, I put up internal-tourney brackets to weed out the top talent from the rest of the field.  I also provide instruction in billiards when necessary.  I often tell people that sometimes I am a much better pool player than a software engineer, and I'm a pretty damn good engineer.  Also, as the captain, I ensure my billiards team does its share of fundraising to be able to compete in the tournament.  
THIS IS MY BACKSTORY for why Nifty Campaigns was created.... My love for competition, helping others succeed, making a difference in lives of people through things like Special Olympics, and of course, the "geekery" involved in NFC technology which prompted me to come up with the NifTee shirt.  We quadrupled our normal annual fundraising amount that year.  I was able to talk to representatives at Special Olympics Texas and showcase what we were doing.  I was able to be different.  I was able to innovate, make an impact, and hopefully inspire others to do the same.  That's all I ever wanted in the first place.


So if you're at work doing your "9-5", maybe it's time you get involved in some opportunities that come your way and pass you by?  Perhaps the next time it comes around, you'll be ready to take the next step and get involved and find joy in doing something that makes a difference and ultimately is also good for you!

Posted by on in About Nifty Shirts

I'm writing this article because you connected with me at Entrepreneur Summit Dallas 2016 on 3/24/2016.  


You tapped on my shirt, or texted a code and got this page!   This is what happens when I forget to bring business cards.  This is cooler anyway.

Firstly,  Thanks for connecting.  I would love to know more about you.  Please connect with me on any and all of these platforms:


Facebook: https://fb.com/niftycampaigns

Twitter: https://twitter.com/niftycampaigns and https://twitter.com/roelpasetes

Snapchat: https://www.snapchat.com/add/rogelioii  (MOST ACTIVE)

YouTube: https://www.youtube.com/channel/UCTlxa1wfdF7x7z9DBWN7Lug


Posted by on in About Nifty Shirts
I came across an article here and realized that most, if not all, can be magnified with a Nifty T-Shirt.  For those of you who don’t know what that is, it’s a T-Shirt embedded with NFC and SMS technology whereby anyone that encounters the T-shirt may tap their phone directly on the shirt (or send an SMS code to a number) and be directly sent to a place online specified by the campaign owner of the shirt.  Of course, this is to bridge the gap for offline marketing endeavors and convert those people onto online users immediately.  By doing this, it provides the campaign owner some additional insights and analytics so they can go about their day more confident in their campaign direction.
So, without further ado… Lets look at the top 20 free or cheap ways to market your business and see how we can boost it with these shirts.
  1. Get promotional business cards: Business cards are a dime a dozen.  I’ve collected thousands of business cards just in the last few years.  I scan them, make them computer readable so I can search for their content by simply typing into my Evernote search bar, etc.  That does cost me time.  With a Nifty T-Shirt, business cards go out the door and someone is immediately sent to your site or landing page of your choosing.  First!  It’s a completely new way for someone to be introduced to your business by having them tap their phone on your T-Shirt.  That act alone is something they will remember you by.  Then your website is loaded on their phone immediately.  So they can always search their browsing history and get back to you when the need arises.
  2. Collect e-mail addresses and send out e-mail newsletter:  Since each Nifty T-Shirt can be customized to point to any page on the web, you can have anyone who taps your shirt go directly to your email signup list and voila!  New subscriber!  Awesome!!  Moreover, if you ever decided to publish your newsletter online via blog post, you can increase your blog viewers simply by introducing yourself to someone.
  3. Donate some of your products:  Donating your products is always a good way to get the word out about your business.  If you donate your product, the ones that learn about them will still need to eventually get to your site.  Typically, they will be told of your company and your website and they may type it directly into their smartphones, or maybe write them on paper, or many other ways.  I typically type it in my smartphone, it goes to Evernote, and very seldom get to it due to my busy life.  What if you gave away Nifty T-shirts?  It will have your brand on it, and anyone has direct access to your site, email list and maybe even directly to your sales page.
  4. Get a magnetic sign made for your company car:  You are already a walking billboard with a Nifty T-shirt.  If you get a magnetic sign made, I suggest getting a QR code on it.  I can help with that if you don’t know, just contact me.
  5. Hire a teenager to stand by the road and hold up your sign:  What about giving multiple teenagers a free t-shirt.  That’s already an instant hit… BUT make them Nifty Tees and It will blow up.  That’s something new, they will tell all their friends.  Your name will be spread in no time.
  6. Buy someone’s dinner:  That’s old school, yes it still works, and if you ever bought me dinner, I’d be grinning from ear to ear, and you will be in my good graces.  With Nifty Tees, you could get the other party some advertising space on your shirt (joint venture?) and market together.
  7. Offer a free class or seminar: yes of course!  do that by all means!  just have the signup form be the link from your shirt and get more people signing up for your seminar.  That’s word of mouth +++.
  8. Go to any event and give away balloons:  Sure, do it and make sure those who are alergic to latex can handle your balloons.
  9. Donate magazines and books to any business with a waiting area:  Personally, i’m not so sure I buy into this tactic.. I’ve lost large amounts of money in the past doing some print advertising.  To me, print is dead.
  10. Contribute expert articles to local publications:  Your Nifty Tee’s landing page should also include links to any local publications that featured you as a contributor to build up your credibility.
  11. Create tip sheets on your area of expertise:  Your Nifty Tee’s landing page can also include downloadable versions of tip-sheets, infographics, etc.  This results in an instantly satisfied user experience giving you a leg up among your competition.
  12. Do a demo:  Regardless of what what service or product you are all about, you can and should take advantage of sharing your own video content.  Have a video of you explaining your product or service uploaded to YouTube.  That Youtube video will start playing as soon as someone taps on your shirt.
  13. Create a referral program for your existing customers:  I would definitely include this news in your newsletter.  
  14. Send hand-written thank you notes:  No matter how high tech we are now and will continue to be, nothing beats a hand-written letter. By all means, take the extra time to do that!
  15. Send hand-written “we miss you” notes:  Should you really be missing them?  I think the real issue here is keeping your customers engaged in your every day world.  Convert your existing customers into raving fans that will never ever leave you.  How do you do this?  You can break into live streaming, and other popular forms of social media to stay up to beat with your fans.  The Nifty Tee can help out with this in that it can point anyone to your live broadcast schedule, upcoming calendar of events, even links to follow you on these platforms immediately.
  16. Hold a contest:  What about a contest on how many people can tap their T-shirt?  And the reward can be anything of your choosing… BUT, you should also reward them with a T-shirt of their own and continue the contest with those who just received their shirts.  The viral effect of getting your name out will start taking off and you can see your tap analytics online.
  17. Participate in local contests:  See #16
  18. If you’ve got a great office, warehouse or retail space, allow community organizations and non-profits to use it for events:  From time to time, you will want to run specials.  In my mind, this is a special you would give to your community.  You can modify where your Nifty Tee points to and make it point to your offer.  Such as a sign-up form for when community events can be held at your location.
  19. Participate in online forums related to your business:  You can give these organizations Nifty Tees to help promote the forums and other business and help others get their names out.  You can be a hero.
  20. Hang out where “your people” hang out  - Always gotta be doing this, especially if you’re the CEO… Staying on top of what your customers are thinking, eating, talking about, breathing is essential or keeping your business sharp.
I skipped 21 through 25 in the article as the rest didn’t really relate to generating more awareness in your business more than what I had already talked about.  I hope you find this article useful, and furthermore, hope that you consider using a Nifty Tee to boost your brand awareness.


See ya!

Posted by on in Non-Profit News

Before reading, I'll give you a significant disclaimer.  I have never been a non-profit, nor do I have much experience in it.  All I can tell you is that I want to help you to be successful as best as I can by applying my technological know-how through Nifty Campaigns.  Though we most likely come from separate worlds, I feel that we may at least three things in common.


Commonality #1:  We are both here to market something near and dear to our hearts.

My background is in software engineering.  I got my degree in Computer Engineering from Rutgers University in 2000.  Back then, I knew I had a knack for software, but it never really interested me.  What fascinated me was how a seemingly simple electrical contraption could do so much with just a bunch of resistors, capacitors, inductors, transistors, <name your favorite electronic device here>.  That stuff is awesome!  Well.... Come interview/graduation time, the hardware companies were not calling me back.  It got me worried that I'll be working at Burger King that upcoming summer.  Then one day, I got a call from a small, and local startup wanting a "software guy".  So, I gladly accepted.  Long story short, I loved my job, fell in love with software, and haven't looked back since.  Fast-forward 14 years and here I am.  Still loving technology.  But now, I'm all grown up, and have a family of my own.  I want to leave a legacy for my two-year-old daughter.  I want to show her that her daddy did something awesome with a little bit of hard work.  Nifty Campaigns was born!  I don't know about you, but I would bet a dollar to a doughnut that you're trolling around the net looking for funding resources for small non-profits because you have very deep feelings about your cause.


Commonality #2: We are both interested in doing well for our communities.

I like my community.  I live in the great state of Texas.  Everyone around me is friendly and polite.  We have great friends nearby, and great winter weather!  I wanted to make sure to perpetuate my good fortune by donating a percentage of our income back into our communities.  This was a goal I’ve set from the inception of Nifty.  I've set forth three different methods for doing so.  Namely, helping local churches, local schools and adoption and orphan programs. Click here to find out more!


Commonality #3: We don't do this for the paycheck

OK... so you got me.. I want to get a paycheck.  I'm sure you do too.  However, I want to make sure that the campaigns hosted on this site get the best bang for their buck and be wildly successful.  That to me is a reward in itself.  The paycheck can come second.  


How Nifty Campaigns can help you:

So back to the topic you came for... As a small non-profit you SHOULD apply for grants.  Grants = GOOD.  May I suggest this link to get started: http://www.grantspace.org/classroom/Online-Classes/before-you-seek-a-grant-webinar

Social Media: If you're not on this bandwagon, get on it!  It's a must in today's world and non-profits are joining in the masses.  My suggestion to you is to get your hands dirty.  Don't be afraid to learn new things.  This goes out especially to those who are technology-averse or are a bit old-fashioned.  I believe social media has been present long enough that some smart people have already dissected it into a science and they can get some very positive results with the appropriate posts in the appropriate times to the right audience.  When you create a campaign with Nifty, your fundraising page will have social media integrated already.   All you need to do is to give the "like", "share", "tweet", "g+" buttons a push and your campaign will be shared to your social media community.

Corporate Sponsorships:  Write some target corporate sponsors about your cause.  Get those employees to be aware of your nonprofit.  The more eyes and ears on your cause, the better it will be for you on all fronts. Ensure that you spend the adequate amount of time educating the corporation about your non-profit so they are comfortable with you, and what you stand for.  Hit home! Straight to the heart! Help them to see how great they are being by helping you.

Cause Marketing: Take the time to learn about cause marketing techniques.  Don't be afraid to try new things.  Be ready to fail!  After all, you'll only know if you succeed if you know what it's like to fail.  Remember through that even if failing is a good thing.  Make sure you "fail fast".  Be bold and make quick corrections, you may just be one small change from success.

Charity Contests:  If you employ Nifty's #tap2fund t-shirts that have NFC embedded in them, along with our analytics engine that will be available soon.  You could hold some pretty cool contests with the shirts such as individual and team fundraising whereby the best team will be given some kind of reward.

Volunteer Visibility:  If you've got some troops that rally around your campaign.  Show some love.  Make sure you take real good care of them.  A very simple way to show your appreciation is to show it on your website.  PDA... Public Display of Appreciation.

I hope you got something good out of this post.  Please sign up for our mailing list as we're continuously innovating so that you can bring your campaign to others in ways that's never been done before.  By signing up, we'll be able to share with you our latest innovations.

Posted by on in Announcements

"There are three different types of people.  Those who can count, and those who can't."

~ A joke that has been around forever that I still find very funny. ~


Free Tech Friday, or what is now called in the twitterverse as #FreeTechFriday is the opportunity for Nifty Campaigns to showcase its NFC technology offering to you at their expense, minus postage that is.  Nifty is targetting individuals and groups alike who are already running their own campaign involving T-shirts and will be applying patches to your existing shirts and have it tie to your pre-existing online campaign page.

The word, campaign, is a broad term and our friend Mr. Webster defines as "a connected series of operations designed to bring about a particular result".

So... I ask you to take a look at your campaign T-shirts and ask yourself what it is that you're trying to accomplish with your campaign? Are the T-shirts working for you?  What else can this T-shirt do to help you reach your goals?  T-shirts are used as a branding tool.  You design a shirt with an image with the expectation of it catching people’s attention and perhaps trigger something deep-rooted inside that will drive them to action.  That's great and all, but then what?  You hope and pray that they will take action.  Which I know some of this will happen.  But, from your perspective and a marketer's point of view, all these methods fit under the scope of branding.  What if you can make your current branding strategy and add a direct response component to it?  Wouldn't that be awesome?  With Nifty Campaigns NFC patch, you enable anyone to respond to your call-to-action immediately through his or her NFC-enabled device.  You've now transformed your marketing.

Anyway, without going too much into a rat hole about this right now.  The main point is that stuff to transform your marketing is out there, and Nifty Campaigns can help you do that just.  Better yet, on Friday's this technology is free for up to 5 of your T-shirts.

Get started by creating an account here.  Once you've created an account, log in and click on "My Account" then "Add Tech to Existing Shirts".  This will take you to the pre-order page where it will give you instructions for how to send your shirts to Nifty Campaigns.  Once the shirts are received, you'll be prompted to complete your order with another link, and that's where you enter your coupon code of "FREETECHFRIDAY" so it becomes free. 

We'd love for you to spread the word and give us your feedback.  Please like, share, and tweet!

Gracias amigos!


Photo shared by on in About Nifty Shirts

"Your supporters promote you online and offline.  The shirts are a great giveback in itself! Truly a viral way to get funds."

Photo shared by on in About Nifty Shirts

"Campaign with Nifty or have your own donation page, either way give others immediate access to donate on the spot"

Photo shared by on in About Nifty Shirts

"Immediate Call-To-Action from your qualified leads allowing for an increase in your bottom line."

Photo shared by on in About Nifty Shirts

"The NFC patch is strategically placed on the right sleeve giving you an easier transition to talk about your campaign.  No NFC? Use your shirt's keyword allowing anyone to text to get to your info."

Photo shared by on in About Nifty Shirts

"Company finds success in raising funds using NFC-enabled T-Shirts"

Photo shared by on in About Nifty Shirts

"Nifty T Shirts brings online campaigning back to a human level." In 2013, the top 10 causes that people donated to were community, children & youth, education & literacy, sports & recreation, health & medicine, arts & culture, homeless & housing, environment, and women's issues.  With the ever increasing presence of social media in our day to day lifestyle, we see an increase in methods of giving to these causes online.  We live in a world that is rapidly shrinking and though we should feel closer to those around us, we often become slaves to our own technology.  Nifty T Shirts brings online campaigning back to the human side.  


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